Marketing Strategy | Demand Generation | Brand Growth
Example 1: Product Launch - Verizon Business Digital Ready
Objective: Gain 7,500 active users in the first year of launch.
Actions I took:
Developed cross-channel campaign messaging and creative across paid media, social platforms, and email marketing to drive program awareness and signups.
Built partnerships with local small-business organizations to expand program visibility and reach entrepreneurs in major metropolitan markets.
Designed lifecycle email programs, including transactional, promotional, and nurture sequences, to guide users from signup to active participation.
Collaborated with product, marketing, and operations teams to improve onboarding and ensure newly registered users became active platform participants.
Results: Generated strong early adoption, exceeded goal by 33% getting over 10,000 active users in first year.
Example 2: Driving Customer Acquisition Through Integrated Multi-Channel Marketing - Verizon Localworks
Objective: Acquire 500 customers in one quarter.
Actions I took:
Planned and executed a multi-channel advertising campaign across digital platforms to build brand awareness and drive customer acquisition.
Developed campaign marketing assets and messaging to ensure consistent communication across advertising and promotional channels.
Created in-store banners and sales enablement collateral to support retail promotion and equip sales representatives with materials to drive conversions.
Results: Increased campaign engagement, exceeded the acquisition target by 20%, and acquired 600 customers in one quarter.
Example 3: Consolidating Multiple Marketing Platforms Into a Unified Automation System
Objective: Centralize customer and lead data, enable scalable marketing automation and marketing performance tracking.
Actions I took:
Assessed existing marketing and data systems to identify integration gaps, operational inefficiencies, and opportunities for consolidation.
Planned and executed a phased data migration, partnering with engineering teams to move marketing and customer data into a unified platform.
Implemented marketing automation capabilities, configuring lead scoring, email nurture programs, and personalized landing pages to improve lead management and customer engagement.
Results: Completed in 6 months, enabling automated lead scoring and nurturing, content personalization, and increasing operational efficiency for marketing campaigns.
Example 4: Scaling EmGenius Store Revenue Through Ad Optimization and Conversion Improvements
Objective: Grow revenue and improve efficiency.
Actions I took:
Restructured campaign architecture using ROAS and performance data to prioritize high-performing segments and improve overall marketing efficiency.
Optimized ad creative and targeting, rewriting copy and conducting A/B testing to better align messaging with customer intent and increase engagement.
Applied CRO principles to optimize product page messaging and content hierarchy, improving clarity of key product benefits and driving higher conversion performance.
Results: Improved ROAS by 89% and increased average monthly store revenue by 180% in one year.
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