Hi, I'm Toan - a seasoned Marketing Leader with experience building integrated campaigns, growing brand awareness, and driving demand through digital, content, and product marketing. 

Objective: Gain 7,500 active users in the first year of launch.

Actions I took: 

• Developed cross-channel campaign messaging and creative across paid media, social platforms, and email marketing to drive program awareness and signups. 

• Built partnerships with local small-business organizations to expand program visibility and reach entrepreneurs in major metropolitan markets. 

• Designed lifecycle email programs, including transactional, promotional, and nurture sequences, to guide users from signup to active participation. 

• Collaborated with product, marketing, and operations teams to improve onboarding and ensure newly registered users became active platform participants. 

Results:  Generated strong early adoption, exceeded goal by 33% getting over 10,000 active users in first year.

Objective: Acquire 500 customers in one quarter.

Actions I took: 

• Planned and executed a multi-channel advertising campaign across digital platforms to build brand awareness and drive customer acquisition.

• Developed campaign marketing assets and messaging to ensure consistent communication across advertising and promotional channels.

• Created in-store banners and sales enablement collateral to support retail promotion and equip sales representatives with materials to drive conversions.

Results: Increased campaign engagement, exceeded the acquisition target by 20%, and acquired 600 customers in one quarter.

Objective: Centralize customer and lead data, enable scalable marketing automation and marketing performance tracking. 

Actions I took:

1. Assessed existing marketing and data systems to identify integration gaps, operational inefficiencies, and opportunities for consolidation.

2. Planned and executed a phased data migration, partnering with engineering teams to move marketing and customer data into a unified platform.

3. Implemented marketing automation capabilities, configuring lead scoring, email nurture programs, and personalized landing pages to improve lead management and customer engagement.

Results: Completed in 6 months, enabling automated lead scoring and nurturing, content personalization, and increasing operational efficiency for marketing campaigns.